Ads

Write ads that are clear and concise. When people look up keywords for your website, you'll need to put a description for what it is your selling.
I won't be using adwords for my site, however. Or I won't be implementing a ad campaign for my 'business.' I don't necessarily see art commissions as something that is marketable. Besides, even if I were to get really popular, it's likely I wouldn't be able to handle very many orders at a time. Maybe five at maximum, but right now I'd be luck if I could work on three, or even get three commissions. Making myself more known with a 'business' like this is a bit more unique since it's based around a following that's more familiar than an actual business, it's nice since I don't have to be quite as formal. But I have a clear goal of how to build my popularity, and that is going to take learning and work, since it's art, not a fad or a viral product.

Keywords

Keywords are of course super important for your website. They're basically the equivalent of tags on social sites. Or tags are the equivalent of keywords for websites. Basically keywords are what ques to your website in web searches. So being specific as well as broad is essential. For instance if your selling cowboy boots you would use the words, 'cowboy' 'boots' and 'shop.' You should also put 'shoes' 'online' other things like that, something you would put in a search engine to find what you're looking for.